Manipulating student evaluations: the Downey Sales School method

Student evaluations are biased? Yes, yes, they are. Research has repeatedly shown that students’ evaluations of teaching quality show a range of biases. For example, Anne BoringKellie Ottoboni and Philip B. Stark argue on the LSE’s Impact blog that:

Student evaluations of teaching (SET) are strongly associated with the gender of the instructor. Female instructors receive lower scores than male instructors. SET are also significantly correlated with students’ grade expectations: students who expect to get higher grades give higher SET, on average. But SET are not strongly associated with learning outcomes.

Even given their limitations and outright unfairness, universities are not likely to give up student evaluations soon.

So I offer you another alternative: How I manipulate student evaluation scores. Using techniques I first learned while a door-to-door salesman as an undergraduate, here are tried and tested techniques for improving your evaluations, from the keyboard of a 25+ year university veteran. Buckle up — this may sound cynical — but I hope to persuade you that my goals and methods are not only ethical, but actually might improve your teaching. 

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