The Meat and Livestock Association (MLA) of Australia has these great television commercials featuring actor Sam Neill (and by ‘great,’ I don’t mean ‘scientifically accurate’). They’re all about how we humans were ‘meant’ to eat red meat. They’re obviously meant to counteract growing concern about red meat in our diet, in the environmental impact of livestock, and other issues, and they use evolutionary arguments to try to get Australians to ‘beef up’ the amount of red meat in their diet, because of course, Australians don’t eat enough meat (trust me if you’re not in Australia — that’s probably not the biggest health issue here, ‘lack’ of red meat in the Aussie diet). For more information on the campaign, check out the MLA’s webpage, ‘Red Meat. We were meant to eat it.’ (You can download the video of the ads from that site if, like me, you want to incorporate it into your lecture on human evolution and diet.)
Especially interesting is the third ad in the campaign, ‘Evolution.’ The text of that ad is:
‘Evolution’ set the scene for the story of red meat and its role in human evolution. It also highlights the bundle of nutrients in red meat making it a foundation food essential for brain development and function. Red meat. We were meant to eat it.
But an article by M. P. Richards and colleagues soon to appear in the Journal of Human Evolution suggests that the evolutionary prize for red meat-eating should have gone, not to Homo sapiens sapiens but to Homo sapiens neanderthalensis (or H. neanderthalensis). Richards and the research team examined carbon and nitrogen ratios in Neandertal bone collagen to figure out what the Neandertals were eating.
Continue reading “Red meat, Neandertals were meant to eat it”


