Emotions can be overpowering, but they are also the driving force of life. It was long thought that emotion and thought were separate processes. Brain science has begun to realise that the brain is not an organ of thought, but that it is a feeling organ that thinks. A tiny almond shaped structure deep in the brain, the Amygdala, is the first to respond to an emotional event. It triggers a series of reactions within the brain’s emotional core and sends signals throughout the body that change body posture, facial expression, heart-rate, breathing and awareness. The emotions are important in social interaction and in forming social connections. The awareness of emotion is crucial to motivation, decision-making, memory and forethought. Learning how to manage our emotions is an important skill that we continually develop throughout our lives.
Somatosphere: Science, Medicine and Anthropology

Somatosphere is a new blog focusing on medical anthropology. Eugene Raikhel, a post-doc at McGill, is the primary blogger but there is also a group of contributing anthropologists.
I met Eugene last December at the big annual anthro conference, then again when I was at McGill in July for the critical neuroscience conference. I’ve been waiting to introduce his blog since then, mostly letting him build up an impressive collection of material.
Just yesterday he posted links to some great podcasts with neuroscientists (including Michael Rutter, whom I’ve always wanted to hear) over at the Wellcome Trust Centre for the History of Medicine.
His recent Web Gleanings includes a nice round up of posts and on-line articles ranging over topics like expertise, the limitations of biological psychiatry, antibiotic-resistant bacteria, and the history of treating fatigue.
And if you’re interested in cultural competence, illness narratives, and grandma’s little drug helper, then you’ll find all that and more at Somatosphere.
Personalized Medicine
There is a large amount of variation in the manifestation of brain disease. There is also a large amount of variation in the response to treatment. Often patients are prescribed drugs on a trial-and-error basis until the right drug is found. This situation, multiplied across many cases, can lead to over-servicing, inefficiency and high expenses in the healthcare industry—not to mention the stress this places on individuals, their families and friends. Integrated Neuroscience could be heading towards an answer in dealing with the large amount of variation in the symptoms, diagnosis and treatment of brain disorders. This answer is called ‘Personalized Medicine’. A Brain-related Personalized Medicine approach matches genetic markers (gene-related information) with neuromarkers (brain-related information).
The brain is arguably the most complex organ of the body. It is subject to biological and environmental influences as well as the personal life history and experiences of individuals. A Personalized Medicine approach hopes to match treatment programs with the biological and psychological profile of each individual. With recent advances in biomedical science, this treatment ethic may be more realistic than ever before. Neurogenomics has gone some way in elucidating a vast number of genes that play a role in various brain disorders. However, a genetic approach alone is insufficient to diagnose and treat the development of brain disease. The combination of both genetic-markers and neuro- markers is crucial in the ultimate success of any one particular treatment.
Neuromarkers include observations of brain structure (using MRI), imaging of brain function (EEG, ERP, MEG, fMRI and PET) and psychological tests measuring social, emotional and cognitive performance. Further research is needed towards the orientation of Brain-related Personalized Medicine. Research will need to establish the links between genetic-markers and neuromarkers (genomic-neuromarkers) for use in diagnostics, drug development, treatment prediction and treatment efficacy monitoring. From here, clinicians will be able to better match the appropriate treatment for each patient according to the developmental stage of their disorder. The outcomes may even extend further to a preventative medicine that contributes to disability management, harm minimization, psychosocial and quality of life recovery.
Links:
The Personalized Medicine Coalition
Personalized Medicine Coalition
The Food and Drug Administration
The Brain Resource International Database is one methodology used to acquire genomic-neuromarker profiles. The Database pools data about genetic make-up, brain structure and function, cognition and psychology as well as the life history of participants.
These ‘genomic-neuromarkers’ will be incorporated in the next version of the DSM (DSM V) expected to be released in 2011.
Mental Health Tips
1. A healthy diet. Glucose is the brain’s major source of energy, but a balanced diet is essential to body and brain function. Food with a low glycemic index (GI) like oats and bran as well as dark green leafy vegetables that are rich in magnesium are both believed to help brain function. Choline rich foods such as eggs and red meat are also thought to assist healthy communication between brain cells. Also, avoid substances that stress the brain and limit drugs like caffeine, nicotine and alcohol.
2. Stimulate your brain. No, put the super-charged magnetic coil down! I’m not talking about Transcranial Magnetic Stimulation. I’m talking about involving yourself in new activities, playing an instrument, learning to speak a foreign language, solving brain teasers. Exercise the brain as you would the body. The Brain operates on a use-it or lose-it policy. So use it! Play sudoku, solve a crossword puzzle and test your skills at scrabble!
3. Keep a diary. A great way to deal with stress, emotional worries and to relax at the end of a hectic day or a busy week is to sit down and write. It’s a fantastic way to see what you have achieved, frame new goals and keep your emotions in balance. Also, writing notes for yourself helps convert information stored in your short-term memory to long-term memory. So get that creative energy flowing and put pen to pad!
4. Sleep well! Getting a good night sleep is essential for concentration. It has been shown that regular sleep-wake cycles are important in daily cognitive performance. Dreams may be important in the consolidation of memory. As we all know, it feels great to rise and shine after we have slept like a baby!
5. Regular exercise! It is important for your entire body. Exercise is believed to be important in maintaining neural plasticity in old age and aerobic fitness may in fact reduce the loss of brain tissue common in ageing. Exercise also releases natural hormones that lead to those ‘feel good’ sensations. Feeling good about your body is vital to brain health.
6. Regulate your couch-time. Too much TV weakens brain power. But a little TV is great mental stimulation. Balance is the key!
7. Socialise! Familiar smiles, friendly conversations and meaningful interactions are all part of a healthy lifestyle. The brain is the organ of society and socialisation is an integral part of brain health. Join a book-club, learn to dance, smile at a colleague!
8. Organisation. We all know the anxiety that misplacing the house-keys or forgetting an appointment creates. Avoid the stress and make a special place for items such as reading glasses, wallets/purses or the TV remote.
9. Relax. Spend time on a hobby, take your dog for a walk or just sit back in a comfortable armchair with a great book. Technique to relax are not only useful to reduce stress and enhance brain performance, relaxation methods have also been shown to play a positive role in emotional health. For example, mindfulness meditation has been shown to decrease the recurrence of depression. Find a stress-reducing practice that suits your lifestyle and personal taste and then devote a balanced amount of time each week to it.
10. Positive thinking. Always look on the bright side of life (someone should turn that into a song)!
Transcultural Psychiatrists would certainly have a few dilemmas with the above list. The serious Neuroanthropologist probably does too! But what the heck, I put them here just for fun! Mind you, the list might lead to some interesting questions about what could be considered the definitive TOP 10 FOR BRAIN HEALTH applicable across cultures!
And now for some links:
How Culture May effect depression diagnosis
Brain, The world inside your head
Cognitive and Emotional Health
Mental Health Council of Australia
Brain Activity influences immune function
Habits to Help

Warning: Habits May Be Good For You highlights the anthropologist Val Curtis’ work to synthesize anthropology, public health, and consumer behavior. She has a simple problem, how to teach children in sub-Saharan Africa to habitually wash their hands, thus lowering significantly the risk of many diseases. As Charles Duhigg writes, Curtis turned to consumer-goods companies for insight into her work.
She knew that over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks, apply lotions and wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
“There are fundamental public health problems, like hand washing with soap, that remain killers only because we can’t figure out how to change people’s habits,” Dr. Curtis said. “We wanted to learn from private industry how to create new behaviors that happen automatically.”
The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of canny advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands advertising that no morning is complete without a minty-fresh mouth…
“Our products succeed when they become part of daily or weekly patterns,” said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. “Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable.”
Habits
Habitual behavior is one topic that concerns brain science, psychology, economics and anthropology, each with disciplinary specific ways of trying to explain these everyday patterns. However, most of those explanations have two flaws: some variety of rationality as the way to understand habits, and some causal force (e.g., genetics, reward, subjective utility, culture) as forming the pattern. But things are not quite so simple, as “Habits May Be Good For You” shows:
Psychiatry affects human psychology: e.g., ‘bipolar’ children

Some of these problems are trivial and tendentious, to be honest, more the effects of pushing our own disciplinary preferences in the way research is presented or semiotic hair-splitting in theoretical terms than substantive concerns. But there are some more profound issues, touched on in recent posts like Daniel’s Neurotosh, Neurodosh and Neurodash and my post, Bench and couch: genetics and psychiatry. Ironically, I was reminded of one of the more serious issues while reading a piece a few weeks ago by psychologist and psychologist-sceptic Bruce Levine on Alternet, The Science of Happiness: Is It All Bullshit?
In a meandering way, this post is a reflection on one of anthropology’s consistent criticisms of psychology; the often unacknowledged role of psychiatry in shaping psyches. That is, the difficulty of studying a phenomenon when one is helping to create it and one’s theories influence your subjects’ accounts. When psychology is successful in breaking through into popular awareness, it becomes entangled with its subject, a kind of folk theory operating in the same space that psychologists seek to study. So this post is a kind of neuroanthropological reflection on clinical psychology as both research enterprise and world-making project, and the way the two come into conflict.
Specifically, Daniel’s post on Neurotosh and Levine’s story of John Stewart confronting Harvard happiness researcher, Prof. Tal Ben-Shahar, reminded me of the recent scandal surrounding psychiatrist Prof. Joseph Biederman. Biederman took large unreported consulting fees from pharmaceutical companies who manufactured anti-psychotic medicines while he was simultaneously encouraging psychiatrists to diagnose children with bipolar disorder, and then to prescribe their young patients anti-psychotic medicines. Senator Charles E. Grassley (R-Iowa) held hearings on the financial conflicts of interest as reported in The New York Times in Researchers Fail to Reveal Full Drug Pay, by Gardiner Harris and Benedict Carey. (For an earlier critical article, see the Boston Globe piece, Backlash on bipolar diagnoses in children.)
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