A while back, I got really hacked off about a piece of really pathetic science reporting about some brain-related research in the post, Bad brain science: Boobs caused subprime crisis. And now, as if sent from heaven (or the Benevolent Goddess That Pokes Holes in Bad Evolutionary Psychology), this news release from UCLA, Brain reacts to fairness as it does to money and chocolate, study shows, by Stuart Wolpert. All caveats in place — including that I haven’t seen the reviewed piece that backs this up — we have some nifty data with which I can continue to pile scorn on those who think images of women’s cleavage dancing before them is what made the ‘financial titans’ leverage the US economy into subprime disaster.
The human brain responds to being treated fairly the same way it responds to winning money and eating chocolate, UCLA scientists report. Being treated fairly turns on the brain’s reward circuitry.
“We may be hard-wired to treat fairness as a reward,” said study co-author Matthew D. Lieberman, UCLA associate professor of psychology and a founder of social cognitive neuroscience.
That’s right — if you recall the sex-money-chocolate ‘hub’ in the brain that we discussed (well, snickered at) in the ‘Bad Brain Science’ post, now it also looks like this part of the brain is also involved in being treated fairly. So now it’s the ‘sex-money-chocolate-justice hub’ (they’re sure beer and pizza isn’t in there, too?).
Continue reading “Craving money, chocolate and… justice”