(1) Critique. Our default position, but sometimes it does work. (Just not as well or as often as we hope.)
(2) Develop basic knowledge of problems. Rather than keeping to analysis, embrace our role as being able to speak directly about the causes and consequences of significant problems.
(3) Investigation. Take critique and go after something that matters to the public, whether that’s a community or the effects of a misguided policy.
(4) Advocacy. Use our understanding and our position as scholars to help advocate for change, to both represent the local point of view and to speak from our status as an expert. (Yes, expert – that research you did and the degree you have help grant that in the eyes of others.)
(5) Involve the community in your research. Besides making for better research and applied outcomes, including the community in your work yields direct and indirect benefits, through salaries, skill development, idea exchange and more.
(6) Have concrete community or applied outcomes. Start by making these outcomes a goal from the beginning, along with more traditional outcomes like peer-reviewed articles. Then do community-based research to make sure your applied outcome is relevant.
(7) Focus on developing or changing policy. Yes you can. As anthropologists we know plenty about unintended consequences, we also know a lot about what works locally. Put that to use.
(8) Get the word out. Communicate your work in an effective and popular way. Write an op-ed or a blog post or, gasp, a popular book. Remember that communication can also be informal. As anthropologists we can act as conduits, communicating among different constituencies in the field, different parties at the negotiating or policy table, and even different fields’ perspectives on a problem.
(9) Help develop organizations. Organizations do make a difference. They can bring people together in common cause and provide a framework through which to work. Indeed, organizations can take all the points made here and ramp them up to the next level.
(10) Create interventions or programs. Have a good idea? What about your community partners? Then try it out to see if it might work. Other fields do it. We can too. Do some investigation, get community involvement, and also check on what other fields recommend. And then see if our anthropology ideas make a difference. Remember, it’s always good to evaluate how effective your program is!