For those of you who believe the mind the center of all things, David Brooks, the New York Times columnist, has two editorials this week that point to wider transformations that are shaping the world in which we live. And thus our very minds.
In this post I’ll cover yesterday’s editorial The Cognitive Age, which starts with taking the over-hyping of globalization to task. “Globalization is real and important. It’s just not the central force driving economic change.” After all, globalization is an old process, kicked into high gear by the European nations in the 1500s, as Eric Wolf and Sidney Mintz have convincingly shown with their books, Europe and the People Without History and Sweetness and Power.
Brooks wants to make a different point about today’s global economy: “Global competition has accounted for a small share of job creation and destruction over the past few decades. Capital does indeed flow around the world. But as Pankaj Ghemawat of the Harvard Business School has observed, 90 percent of fixed investment around the world is domestic. Companies open plants overseas, but that’s mainly so their production facilities can be close to local markets.”
In other words, Brooks wants to side-step the pro vs. con debate about globalization and free markets, with Thomas Friedman and his The World Is Flat on the more-or-less optimist side and Joseph Stiglitz and his Globalizations and Its Discontents on the more-or-less pessimist side. (And for a critical take on all the pundits, see the collection edited by Catherine Besteman and Hugh Gusterson, Why America’s Top Pundits Are Wrong: Anthropologists Talk Back.)
Brooks points to local change as a critical feature in our changing world, something that anthropologists have often discussed but in a much different fashion. For example, Carla Freeman in High Tech and High Heels in the Global Economy: Women, Work and Pink-Collar Identities in the Caribbean shows how the arrival of global jobs in Barbados, in this case high-tech informatics jobs, reworked local gender relations and feminine identities. In a more drastic sense, Beatriz Manz shows with her book Paradise in Ashes how global politics and local elites mixed in terrible fashion to drive the harrowing destruction of the highland Maya in Guatemala. Global processes always work through local structures, whether we’re taking about globalization or about the brain.
Brooks’ piece comes down to two forces, technological change and skills, with an obvious auxiliary: the need for education. “The chief force reshaping manufacturing is technological change (hastened by competition with other companies in Canada, Germany or down the street). Thanks to innovation, manufacturing productivity has doubled over two decades. Employers now require fewer but more highly skilled workers. Technological change affects China just as it does the America… The central process driving this is not globalization. It’s the skills revolution.”
Continue reading “David Brooks, Part One: The Cognitive Age”