Cognitive Daily, one of my favorite websites, has a great piece on a study that examined whether or not people find references to brain areas ‘lighting up’ in neuroimaging (one of my least favorite expressions) and other neuro-speak more persuasive than plain old psychology articles. The piece is titled, ‘When we see a brain “light up,” [most of] our brains shut off.’ Author Dave Munger reports that he originally found out about the research through an online article in Seed Magazine (available here) (I hope I’m not inadvertently misrepresenting anything Munger has written…). The newly published study, ‘The Seductive Allure of Neuroscience Explanations,’ has appeared in the Journal of Cognitive Science (abstract here).
The study set out to find whether or not a bit of neuroscience-speak can persuade people, even when explanations are bad: ‘Explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information. Even irrelevant neuroscience information in an explanation of a psychological phenomenon may interfere with people’s abilities to critically consider the underlying logic of this explanation’ (from the abstract). The crucial part of this is that, according to experts, the neuroscience in the experimental passages was irrelevant to whether or not the argument being advanced was valid or not.
Munger describes the original study as finding, not that neuroscience is always more persuasive than psychological explanation, but that neuroscience makes bad explanations more persuasive. He explains:
While there was no significant difference in the results for good explanations, people rated the bad explanations significantly better when they included irrelevant neuroscience. The team repeated the experiment on college undergraduates who were enrolled in an introductory neuroscience class, and the results were similar, both at the beginning and the end of the semester. The students actually rated all the explanations significantly better when neuroscience was included, whether or not the explanations themselves were good.
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