Vaughn at Mind Hacks has a short post, Memes exist: tell your friends (clever, Vaughn, very clever), which links to a couple of meme-related talks at TED. Daniel linked to a lot of the TED talks back in April (TED: Ideas Worth Spreading), but Vaughn focuses on videos of Daniel Dennett and Susan Blackmore, both of whom are ardent meme advocates.
I’ve watched both talks, more than a half hour of my finite lifespan that I will never get back (okay, I’ve wasted part of my finite life doing worse… I think), so I need to unburden myself. I think ‘memetics’ is one of the bigger crocks hatched in recent decades, hiding in the shadow of respectable evolutionary theory, suggesting that anyone who doesn’t immediately concede to the ‘awesome-ness’ of meme-ness is somehow afraid of evolutionary theory. Let me just make this perfectly clear: I teach about evolutionary theory. I like Charles Darwin. I have casts of hominid skulls in my office. I still think ‘memetics’ is nonsense on stilts on skates on thin ice on borrowed time (apologies to Bentham), as deserving of the designation ‘science’ as astrology, phrenology, or economic forecasting.
What’s hard for me to understand is that I LIKE some of Daniel Dennett’s work, and I can’t cite Dennett’s other work confidently when he has picked up a ‘meme franchise,’ and is plugging away with the ‘meme’ meme, making it appear that I’m down with this later material. Blackmore, on the other hand, is a reformed para-psychologist, so she’s, at worst, made a lateral move in terms of respectability. I get particularly irritated during her talk because I think she does an enormous disservice to Darwin’s Origin of Species, but I will try not to late my irritation show too much (even though our regular readers know I won’t be able to manage). I wasn’t going to really heap scorn on Blackmore until I read her own account of TED on the Guardian’s website; gloves are now off.
But I digress, back to the content of the concept and Vaughn’s comments…