The most recent edition of Behavioral and Brain Sciences carries a remarkable review article by Joseph Henrich, Steven J. Heine and Ara Norenzayan, ‘The weirdest people in the world?’ The article outlines two central propositions; first, that most behavioural science theory is built upon research that examines intensely a narrow sample of human variation (disproportionately … Continue reading We agree it’s WEIRD, but is it WEIRD enough?