Globalisation: the products but not the ethics

  

One of the ‘Quotes of the day’ in Time Magazine on the 21st of April 2010 was:

“They have made the mistake of letting the Marlboro Man into the country. “

A photo is featured alongside the quote. In the photo, there is a billboard advertising L.A. Lights cigarettes and an upcoming Kelly Clarkson concert in Indonesia. The Tapei Times writes: “Just a few kilometers after passing a towering Marlboro Man ad, a second billboard off the highway promotes cigarettes with a new American face: Kelly Clarkson.” Radiosophie report: “The marketing ploy comes two years after Alicia Keys objected to a similar tobacco-fuelled sponsorship deal in Indonesia.” The Los Angeles Times and Jakarta Globe also covered the story.

Since the scandal, Kelly Clarkson has allegedly cancelled her tour and her Tobacco-company sponsorship, but the same cannot be said for the Tobacco-company sponsored tours of Incubus (Jakarta, 5 March 2008), James Blunt (Jakarta21 May 2008), or Jamiroquai (Bogor, 8 April, 2009). Tickets to these concerts cost little more than Four US dollars ($US4), so it is clear that without huge sponsorship deals from Tobacco companies, the big artists simply would not perform in Indonesia. It makes me wonder, how many other Pop artists escape the Paparazzi radar and perform with Tobacco-company sponsorship in Indonesia?

For me, these billboards exemplify what globalisation brings and what it doesn’t bring to the developing world. It brings the products but not the ethics. 

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Stealing Pears: We All Want To, But Why?

By JP Sullivan & Joe Ahmad

First, refresh your knowledge of Saint Augustine’s Confessions with this helpful rap video:

In the second book of Confessions, St. Augustine relates to us how he and his friends stole pears from a neighbor’s grove. What bothered Augustine was not the act of stealing, but the pleasure he derived from the act. In fact he and his companions had no practical use for the pears, for they were not hungry, and they threw most of them away. Frustrated, he writes,

But it was not the pears that my unhappy soul desired. I had plenty of my own, better than those, and I picked them so that I might steal. For no sooner had I picked them than I threw them away, and tasted nothing in them but my own sin, which I relished and enjoyed. (II.6)

For the rest of the second book, Augustine wrestles with the question of why he and his companions felt pleasure in stealing the pears. He makes two conjectures. The first is that he felt pride from the thrill of breaking the rules. He writes,

Since I had no real power to break [God’s] law, was it that I enjoyed at least the pretence of doing so, like a prisoner who creates for himself the illusion of liberty by doing something wrong, when he has no fear of punishment, under a feeble hallucination of power? (II.6)

By attempting to break God’s law, or more generally, the natural law, Augustine remarks that he was trying to imitate God, by showing that he was God’s equal and free from the jurisdiction of his law.

Continue reading “Stealing Pears: We All Want To, But Why?”