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	<title>Comments on: On Reaching a Broader Public: Five Ideas for Anthropologists</title>
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	<description>For a greater understanding of the encultured brain and body...</description>
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		<title>By: Public Anthropology: The Example of the Culture of Poverty &#171; Anthropology &#38; Publicity</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-16060</link>
		<dc:creator><![CDATA[Public Anthropology: The Example of the Culture of Poverty &#171; Anthropology &#38; Publicity]]></dc:creator>
		<pubDate>Tue, 02 Nov 2010 23:16:22 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-16060</guid>
		<description><![CDATA[[...] will: (1) Recognize that there are many ways for anthropologists to make a difference, (2) Write for a broader public, and (3) Demonstrate that anthropology is relevant, rather than just say that it [...]]]></description>
		<content:encoded><![CDATA[<p>[...] will: (1) Recognize that there are many ways for anthropologists to make a difference, (2) Write for a broader public, and (3) Demonstrate that anthropology is relevant, rather than just say that it [...]</p>
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		<title>By: ABHIJIT GUHA</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-14971</link>
		<dc:creator><![CDATA[ABHIJIT GUHA]]></dc:creator>
		<pubDate>Fri, 27 Aug 2010 09:35:11 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-14971</guid>
		<description><![CDATA[Short-term pessimism versus long-term optimism

Abhijit Guha
Reader
Department of Anthropology
Vidyasagar University
Medinipur
West Bengal
e-mail: abhijitguhavu@rediffamil.com



Teaching anthropology for more than two decades in a rural milieu under different kinds of urbanizing influences  and the transformations  that have occurred within my own psyche regarding the aims and ambitions of anthropology would be the subject matter of this discussion. Let me frankly admit that this is neither a paper nor a critique of Indian anthropology and anthropologists, but a description of my experience as a teacher, researcher activist and a popular writer on anthropological matters centering on Medinipur. One more addition to my anthropological activity:  I love to write on anthropology not only in a foreign language, but also in the vernacular . My personhood developed mainly as a teacher in Anthropology, because I consider myself basically as a teacher, I love teaching than any other work, I often do. I even consider my research findings or anybody’s research findings in anthropology as matters which must be disseminated to the students and the general public, because there is always somebody who wants to listen to your findings and have a right to know what you are doing out of taxpayer’s money. Every researcher has a social responsibility and that responsibility should force an anthropologist to write popular articles, books, pamphlets, give popular speeches on the streets, in various public forums and engage in popular debates. My dream teacher of anthropology in India must learn the art to become an influential public personality at the local level, through his/her writings, speeches, debates, protests and fearless disclosure of the findings of anthropological research. Is there any anthropologist, who faintly matches with the kind of personality, I have just depicted? Let us frankly admit the truth. There is hardly any personality in anthropology like the one described above. You may fully disagree with me and I warmly welcome your dissent. Why should an anthropologist be an activist, a writer in the vernacular? True, there are a number of options. One can become a serious and hardworking anthropologist; become an excellent paper writer in Current Anthropology or in the Journal of the Indian Anthropological Society. One can also become very good fieldworker, a real participant observer and an ethnographer. I know there are a good number of budding bright young Indian anthropologists in the A grade colleges, institutes and universities of India, say at Delhi School Economics, Centre for the Studies in Social Sciences, some of them might be studying abroad as well, at Chicago, Cambridge, Berkeley, Oxford, SOAS and other places. And many of these bright fellows might also have been aspiring to become prominent anthropologists working on Indian problems. I am sure they will become what they are aspiring for, because they have the talents, but I am also sure that in the process they will also detach themselves more and more from the Indian soil, its people, vernaculars, and activism and feel less and less about Indian reality.  From these talented and ambitious future anthropologists, we will get ‘new directions in Indian Anthropology’ but not ‘Indian Anthropologists’ as we have found in pre-Independence India. In Pre-Independence India, we got Nirmal Kumar Bose and Tarak Chandra Das, who were closest to my ‘Ideal Personality Type’. In the end, let me remind you that this is my description of a personality of an ideal teacher in Anthropology, and I do not want to impose my views on you. Consider my description as your data, interpret with your theoretical tools and conclude. Consider me as one of your ‘informants’, as you call them. This time, a teacher in Anthropology from a rural area named Medinipur which has now become internationally famous for agitations against land acquisition, police atrocities on tribal people and human rights violations – quite difficult topics for participant observation and thick description! The only sign of hope lies in the fact that no foreign anthropologist has yet embarked on these areas to complete their Ph.D. dissertations and publish books by OUP, Cambridge or Chicago for being recommended by the UGC in the model curriculum for Indian Universities. The future still lies with us but I do not know for how long!]]></description>
		<content:encoded><![CDATA[<p>Short-term pessimism versus long-term optimism</p>
<p>Abhijit Guha<br />
Reader<br />
Department of Anthropology<br />
Vidyasagar University<br />
Medinipur<br />
West Bengal<br />
e-mail: <a href="mailto:abhijitguhavu@rediffamil.com">abhijitguhavu@rediffamil.com</a></p>
<p>Teaching anthropology for more than two decades in a rural milieu under different kinds of urbanizing influences  and the transformations  that have occurred within my own psyche regarding the aims and ambitions of anthropology would be the subject matter of this discussion. Let me frankly admit that this is neither a paper nor a critique of Indian anthropology and anthropologists, but a description of my experience as a teacher, researcher activist and a popular writer on anthropological matters centering on Medinipur. One more addition to my anthropological activity:  I love to write on anthropology not only in a foreign language, but also in the vernacular . My personhood developed mainly as a teacher in Anthropology, because I consider myself basically as a teacher, I love teaching than any other work, I often do. I even consider my research findings or anybody’s research findings in anthropology as matters which must be disseminated to the students and the general public, because there is always somebody who wants to listen to your findings and have a right to know what you are doing out of taxpayer’s money. Every researcher has a social responsibility and that responsibility should force an anthropologist to write popular articles, books, pamphlets, give popular speeches on the streets, in various public forums and engage in popular debates. My dream teacher of anthropology in India must learn the art to become an influential public personality at the local level, through his/her writings, speeches, debates, protests and fearless disclosure of the findings of anthropological research. Is there any anthropologist, who faintly matches with the kind of personality, I have just depicted? Let us frankly admit the truth. There is hardly any personality in anthropology like the one described above. You may fully disagree with me and I warmly welcome your dissent. Why should an anthropologist be an activist, a writer in the vernacular? True, there are a number of options. One can become a serious and hardworking anthropologist; become an excellent paper writer in Current Anthropology or in the Journal of the Indian Anthropological Society. One can also become very good fieldworker, a real participant observer and an ethnographer. I know there are a good number of budding bright young Indian anthropologists in the A grade colleges, institutes and universities of India, say at Delhi School Economics, Centre for the Studies in Social Sciences, some of them might be studying abroad as well, at Chicago, Cambridge, Berkeley, Oxford, SOAS and other places. And many of these bright fellows might also have been aspiring to become prominent anthropologists working on Indian problems. I am sure they will become what they are aspiring for, because they have the talents, but I am also sure that in the process they will also detach themselves more and more from the Indian soil, its people, vernaculars, and activism and feel less and less about Indian reality.  From these talented and ambitious future anthropologists, we will get ‘new directions in Indian Anthropology’ but not ‘Indian Anthropologists’ as we have found in pre-Independence India. In Pre-Independence India, we got Nirmal Kumar Bose and Tarak Chandra Das, who were closest to my ‘Ideal Personality Type’. In the end, let me remind you that this is my description of a personality of an ideal teacher in Anthropology, and I do not want to impose my views on you. Consider my description as your data, interpret with your theoretical tools and conclude. Consider me as one of your ‘informants’, as you call them. This time, a teacher in Anthropology from a rural area named Medinipur which has now become internationally famous for agitations against land acquisition, police atrocities on tribal people and human rights violations – quite difficult topics for participant observation and thick description! The only sign of hope lies in the fact that no foreign anthropologist has yet embarked on these areas to complete their Ph.D. dissertations and publish books by OUP, Cambridge or Chicago for being recommended by the UGC in the model curriculum for Indian Universities. The future still lies with us but I do not know for how long!</p>
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		<title>By: Katheleen Caravello</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-12133</link>
		<dc:creator><![CDATA[Katheleen Caravello]]></dc:creator>
		<pubDate>Sun, 16 May 2010 07:58:15 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-12133</guid>
		<description><![CDATA[What a great article! I’m so pleased you decided to share it.]]></description>
		<content:encoded><![CDATA[<p>What a great article! I’m so pleased you decided to share it.</p>
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		<title>By: johnmccreery</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11271</link>
		<dc:creator><![CDATA[johnmccreery]]></dc:creator>
		<pubDate>Tue, 16 Mar 2010 08:39:51 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11271</guid>
		<description><![CDATA[A useful comment on popularization from British Marxist literary critic &lt;a href=&quot;http://www.newstatesman.com/books/2010/03/interview-hitchens-nostalgia&quot; rel=&quot;nofollow&quot;&gt;Terry Eagleton&lt;/a&gt;,

&lt;blockquote&gt;I enjoy popularisation and I think I&#039;m reasonably good at it. I also think it&#039;s a duty. It&#039;s just so pedagogically stupid to forget how difficult one found these ideas oneself to begin with. And I think it&#039;s dismaying how small a patch there is for public intellectuals - particularly public intellectuals of the left. I value journalistic platforms as a way of extending beyond academia. You&#039;ve got to have a sense of different audiences. I&#039;m a kind of performer manqué - I come from a long line of failed actors!&lt;/blockquote&gt;]]></description>
		<content:encoded><![CDATA[<p>A useful comment on popularization from British Marxist literary critic <a href="http://www.newstatesman.com/books/2010/03/interview-hitchens-nostalgia" rel="nofollow">Terry Eagleton</a>,</p>
<blockquote><p>I enjoy popularisation and I think I&#8217;m reasonably good at it. I also think it&#8217;s a duty. It&#8217;s just so pedagogically stupid to forget how difficult one found these ideas oneself to begin with. And I think it&#8217;s dismaying how small a patch there is for public intellectuals &#8211; particularly public intellectuals of the left. I value journalistic platforms as a way of extending beyond academia. You&#8217;ve got to have a sense of different audiences. I&#8217;m a kind of performer manqué &#8211; I come from a long line of failed actors!</p></blockquote>
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		<title>By: Gavin Johnston</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11218</link>
		<dc:creator><![CDATA[Gavin Johnston]]></dc:creator>
		<pubDate>Fri, 12 Mar 2010 15:24:41 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11218</guid>
		<description><![CDATA[Brilliant article.  The power of the emotionally influential, business-focused story in the beginning of the design process can mean the difference between seeing innovation and the dismissal of our research.  The story serves as a launching pad for teams attempting to turn qualitative data into something concrete that can in turn be productized or turned into a viable business model.  Bore them or drag them down the path of disciplinary navel gazing and there is almost no chance of affecting change.  Selective packaging of field data to exemplify generalized constructs is a standard practice, even though the precise empirical situations in which the field data are developed are perhaps far less coherent or obvious than the concepts they serve to illustrate.  Make the research tell the story, not the craft behind it. This is doubly so when addressing the needs of business and design teams with distinct, targeted problems and limited time.  Our editorial and stylistic choices make points clear in what might otherwise be murky waters.]]></description>
		<content:encoded><![CDATA[<p>Brilliant article.  The power of the emotionally influential, business-focused story in the beginning of the design process can mean the difference between seeing innovation and the dismissal of our research.  The story serves as a launching pad for teams attempting to turn qualitative data into something concrete that can in turn be productized or turned into a viable business model.  Bore them or drag them down the path of disciplinary navel gazing and there is almost no chance of affecting change.  Selective packaging of field data to exemplify generalized constructs is a standard practice, even though the precise empirical situations in which the field data are developed are perhaps far less coherent or obvious than the concepts they serve to illustrate.  Make the research tell the story, not the craft behind it. This is doubly so when addressing the needs of business and design teams with distinct, targeted problems and limited time.  Our editorial and stylistic choices make points clear in what might otherwise be murky waters.</p>
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		<title>By: Paula Gray</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11205</link>
		<dc:creator><![CDATA[Paula Gray]]></dc:creator>
		<pubDate>Fri, 12 Mar 2010 04:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11205</guid>
		<description><![CDATA[Another post with a bit of shameless self-promotion.  I just started a blog called &quot;Going Native - an anthropologist and a product manager&quot; where my product manager counterpart and I discuss using cultural understanding in the workplace. http://aipmm.com/anthropology/

In my humble opinion, if anthropology is (in a nutshell) the study of what it means to be human, we would be hard-pressed to find a topic/discipline/region/vocation/etc where anthropology *isn&#039;t* relevant.  I agree with many of the posts above, the goal is not to talk about anthropology itself but to talk about how we can use that framework to analyze so much of the world around us.  

I find it a little amusing that we, the people who study how societies categorize or frame the world, sometimes struggle to find a way to make things relevant to those very people even after we know them so well.  It seems sort of like the &quot;forest for the trees&quot; problem.]]></description>
		<content:encoded><![CDATA[<p>Another post with a bit of shameless self-promotion.  I just started a blog called &#8220;Going Native &#8211; an anthropologist and a product manager&#8221; where my product manager counterpart and I discuss using cultural understanding in the workplace. <a href="http://aipmm.com/anthropology/" rel="nofollow">http://aipmm.com/anthropology/</a></p>
<p>In my humble opinion, if anthropology is (in a nutshell) the study of what it means to be human, we would be hard-pressed to find a topic/discipline/region/vocation/etc where anthropology *isn&#8217;t* relevant.  I agree with many of the posts above, the goal is not to talk about anthropology itself but to talk about how we can use that framework to analyze so much of the world around us.  </p>
<p>I find it a little amusing that we, the people who study how societies categorize or frame the world, sometimes struggle to find a way to make things relevant to those very people even after we know them so well.  It seems sort of like the &#8220;forest for the trees&#8221; problem.</p>
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		<title>By: Jeremy Trombley</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11148</link>
		<dc:creator><![CDATA[Jeremy Trombley]]></dc:creator>
		<pubDate>Mon, 08 Mar 2010 14:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11148</guid>
		<description><![CDATA[Wow, anthropology blogs seem to be all abuzz over this topic.  Thanks for posting this, somehow I missed many of these discussions.
Just a little shameless self-promotion - I also wrote a brief post &lt;a href=&quot;http://jmtrom.blogspot.com/2010/02/writing-for-popular-audience.html&quot; rel=&quot;nofollow&quot;&gt;on writing for a general audience&lt;/a&gt; a few weeks back.  I&#039;m glad to see that everyone else is thinking about the issue as well.]]></description>
		<content:encoded><![CDATA[<p>Wow, anthropology blogs seem to be all abuzz over this topic.  Thanks for posting this, somehow I missed many of these discussions.<br />
Just a little shameless self-promotion &#8211; I also wrote a brief post <a href="http://jmtrom.blogspot.com/2010/02/writing-for-popular-audience.html" rel="nofollow">on writing for a general audience</a> a few weeks back.  I&#8217;m glad to see that everyone else is thinking about the issue as well.</p>
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		<title>By: Savage Minds Around the Web &#124; Savage Minds</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11147</link>
		<dc:creator><![CDATA[Savage Minds Around the Web &#124; Savage Minds]]></dc:creator>
		<pubDate>Mon, 08 Mar 2010 05:47:27 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11147</guid>
		<description><![CDATA[[...] If there&#8217;s an idea floating in different corners of the blogosphere, count on Daniel Lende at neuroanthopology to put it all together.  That&#8217;s just what he did for this post on 5 rules for anthropologists to reach broader audiences. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] If there&#8217;s an idea floating in different corners of the blogosphere, count on Daniel Lende at neuroanthopology to put it all together.  That&#8217;s just what he did for this post on 5 rules for anthropologists to reach broader audiences. [...]</p>
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		<title>By: gregdowney</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11120</link>
		<dc:creator><![CDATA[gregdowney]]></dc:creator>
		<pubDate>Fri, 05 Mar 2010 01:28:10 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11120</guid>
		<description><![CDATA[Great post, Daniel, and Lorenz makes a really interesting point: for us to reach a broader public, we have to believe we have something to say to a broader public, other than just, as you put it, &#039;OMG anthropology is the best ever.&#039;  Obviously, not EVERY anthropologist has to do this, nor will every one of us really have the opportunity; some subjects likely just do not lend themselves to public outreach in a productive way.  But some of us who do have material that we think can reach a broader audience, and should, need to work on our public presentation skills and get some polished ways of presenting our work, ways that make a point without leaving us feel dirty, hollow and self-betrayed afterward.

One rule of thumb that I try to live by is: never, ever say something &#039;is complicated.&#039;  I think that the public reads this one of several ways: a) I can&#039;t explain it, b) I can&#039;t communicate efficiently but can only share ideas in &#039;long format&#039;, c) it&#039;s too complicated for YOU (whomever we&#039;re addressing), or d) I don&#039;t know what to say but it&#039;s safe to say, &#039;it&#039;s complicated.&#039;  Everything is freakin&#039; complicated.  Gravity is complicated, but that doesn&#039;t stop Stephen Hawking from taking a crack at it for a lay reader.  I heard a story about Victor Turner, that when some young freshly-minted PhD was giving a paper about his or her ethnographic researcher, the presenter insisted that some native term was just too difficult to translate, so he or she wouldn&#039;t attempt to translate it.  Apparently Turner (referred to as &#039;Vic&#039; around UVA, where I did my undergrad anthro degree) just said, in a kind of droll, tired tone with his English accent, &#039;Oh, please, do try...&#039;

To be honest, one reason I&#039;ve moved into sports research is specifically because of the opportunity to speak to a broader public.  I&#039;m not cut out to write a book about the history of our field -- I can&#039;t bring myself to sweat the details to a public (my colleagues) who will fastidiously examine them.  (You anthropologists are scary -- someday I&#039;ll tell my story about a colloquium presenter from Cultural Studies who inadvertently walked into it when he made passing references to the Ghost Dance in a seminar room with at least two anthropologists VERY well read on the subject...)

We probably need to think strategically about where we can intervene, and actually build projects that set out to engage the public.  I&#039;m not convinced we can always repurpose materials researched for debates internal to the field.  Projects like the Race -- Are we so Different? effort by the AAA do this well, but Lorenz is right: many of us haven&#039;t really thought about what we would do if we DID capture the public&#039;s ear.

But thanks, Daniel, for putting this down. I hadn&#039;t really stopped to think too carefully about it of late, and will likely have to reread this to really get everything you&#039;ve shared.]]></description>
		<content:encoded><![CDATA[<p>Great post, Daniel, and Lorenz makes a really interesting point: for us to reach a broader public, we have to believe we have something to say to a broader public, other than just, as you put it, &#8216;OMG anthropology is the best ever.&#8217;  Obviously, not EVERY anthropologist has to do this, nor will every one of us really have the opportunity; some subjects likely just do not lend themselves to public outreach in a productive way.  But some of us who do have material that we think can reach a broader audience, and should, need to work on our public presentation skills and get some polished ways of presenting our work, ways that make a point without leaving us feel dirty, hollow and self-betrayed afterward.</p>
<p>One rule of thumb that I try to live by is: never, ever say something &#8216;is complicated.&#8217;  I think that the public reads this one of several ways: a) I can&#8217;t explain it, b) I can&#8217;t communicate efficiently but can only share ideas in &#8216;long format&#8217;, c) it&#8217;s too complicated for YOU (whomever we&#8217;re addressing), or d) I don&#8217;t know what to say but it&#8217;s safe to say, &#8216;it&#8217;s complicated.&#8217;  Everything is freakin&#8217; complicated.  Gravity is complicated, but that doesn&#8217;t stop Stephen Hawking from taking a crack at it for a lay reader.  I heard a story about Victor Turner, that when some young freshly-minted PhD was giving a paper about his or her ethnographic researcher, the presenter insisted that some native term was just too difficult to translate, so he or she wouldn&#8217;t attempt to translate it.  Apparently Turner (referred to as &#8216;Vic&#8217; around UVA, where I did my undergrad anthro degree) just said, in a kind of droll, tired tone with his English accent, &#8216;Oh, please, do try&#8230;&#8217;</p>
<p>To be honest, one reason I&#8217;ve moved into sports research is specifically because of the opportunity to speak to a broader public.  I&#8217;m not cut out to write a book about the history of our field &#8212; I can&#8217;t bring myself to sweat the details to a public (my colleagues) who will fastidiously examine them.  (You anthropologists are scary &#8212; someday I&#8217;ll tell my story about a colloquium presenter from Cultural Studies who inadvertently walked into it when he made passing references to the Ghost Dance in a seminar room with at least two anthropologists VERY well read on the subject&#8230;)</p>
<p>We probably need to think strategically about where we can intervene, and actually build projects that set out to engage the public.  I&#8217;m not convinced we can always repurpose materials researched for debates internal to the field.  Projects like the Race &#8212; Are we so Different? effort by the AAA do this well, but Lorenz is right: many of us haven&#8217;t really thought about what we would do if we DID capture the public&#8217;s ear.</p>
<p>But thanks, Daniel, for putting this down. I hadn&#8217;t really stopped to think too carefully about it of late, and will likely have to reread this to really get everything you&#8217;ve shared.</p>
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		<title>By: lorenz</title>
		<link>http://neuroanthropology.net/2010/03/03/on-reaching-a-broader-public-five-ideas-for-anthropologists/#comment-11119</link>
		<dc:creator><![CDATA[lorenz]]></dc:creator>
		<pubDate>Fri, 05 Mar 2010 00:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://neuroanthropology.net/?p=4961#comment-11119</guid>
		<description><![CDATA[Wow, great post! My first reaction: There is only one point left: Make anthropologists believe that they have something to say. Many researchers don&#039;t think non-anthropologist might be interested. Then there is the problem that many anthropologists / social scientists I have talked to as journalist are not able to sum up their research in an interesting way. In several interviews I asked &quot;Well, imagine the whole front page of tomorrows newspaper will be yours to present your research. How would you design it?&quot; I thought this would be a good question, but I was wrong. No interesting answers!]]></description>
		<content:encoded><![CDATA[<p>Wow, great post! My first reaction: There is only one point left: Make anthropologists believe that they have something to say. Many researchers don&#8217;t think non-anthropologist might be interested. Then there is the problem that many anthropologists / social scientists I have talked to as journalist are not able to sum up their research in an interesting way. In several interviews I asked &#8220;Well, imagine the whole front page of tomorrows newspaper will be yours to present your research. How would you design it?&#8221; I thought this would be a good question, but I was wrong. No interesting answers!</p>
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