Ah, Stephen Colbert with his Word. This very funny and, as always, deadpan accurate video came up at the Critical Neurosciences conference I just attended in Montreal. Kelly McKinney, in her talk about the pop phenomenon of the Teen Brain (see PBS and Time), deserves all the credit for finding it!
Update: Mind Hacks has provided a good discussion of “psychopharmaparenting”, in particular the alarming rise in the use of antipsychotics and Ritalin with children (often just to pacify them). As Vaughan writes, “The official line is that these drugs are the last resort, because behavioural interventions – specific programmes that teach parents to manage children’s behaviour in a more effective way – are remarkably effective with a large evidence base to back them up.”