Craving money, chocolate and… justice

Image by Lou Beach of The New York Times.A while back, I got really hacked off about a piece of really pathetic science reporting about some brain-related research in the post, Bad brain science: Boobs caused subprime crisis. And now, as if sent from heaven (or the Benevolent Goddess That Pokes Holes in Bad Evolutionary Psychology), this news release from UCLA, Brain reacts to fairness as it does to money and chocolate, study shows, by Stuart Wolpert. All caveats in place — including that I haven’t seen the reviewed piece that backs this up — we have some nifty data with which I can continue to pile scorn on those who think images of women’s cleavage dancing before them is what made the ‘financial titans’ leverage the US economy into subprime disaster.

The human brain responds to being treated fairly the same way it responds to winning money and eating chocolate, UCLA scientists report. Being treated fairly turns on the brain’s reward circuitry.

“We may be hard-wired to treat fairness as a reward,” said study co-author Matthew D. Lieberman, UCLA associate professor of psychology and a founder of social cognitive neuroscience.

That’s right — if you recall the sex-money-chocolate ‘hub’ in the brain that we discussed (well, snickered at) in the ‘Bad Brain Science’ post, now it also looks like this part of the brain is also involved in being treated fairly. So now it’s the ‘sex-money-chocolate-justice hub’ (they’re sure beer and pizza isn’t in there, too?).
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The Sugar Made Me Do It

Neuroscientifically Challenged had a great post awhile back, Every Sweet Hath Its Sour, reporting on research that basically equates modern, processed food with drugs.

Why? As the Duke Health news release tells us, “Researchers at Duke University Medical Center have discovered that the brain can respond to the calorie content of food, even in the absence of taste.” An even better title summarizing this research is “Tasteless Food Reward.”

This March 2008 Neuron paper “Food Reward in the Absence of Taste Receptor Signaling” by Ivan de Araujo, Albino Oliveira-Maia and colleagues shows that high-calorie food can directly reinforce the mesolimbic dopamine system. This result overturns that common assumption that what we eat relies on conditioned preference, pairing taste with the ingestion of a particular substance, say, cops and their donuts. This assumption has been used to great effect in evolutionary medicine research—we evolved in a fat-, sugar- and salt-limited environment, and today our evolved tastes drive our excessive consumptions of fast food in the modern world.

Now the modern situation appears even more dire, for calories alone can also reinforce food consumption, at least in mice “which lack the cellular machinery required for sweet taste transduction.” The Tasteless Food Reward editorial by Zane Andrews and Tamas Horvath tells us that “de Araujo et al. show that mice lacking functional ‘sweet’ taste receptors (trpm5−/−) develop a preference for sucrose by activating the mesolimbic dopamine-accumbal pathway, solely based on calorie load.”

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Anthropology and Neuroscience Podcasts

Similar to the earlier post on video resources online, I have compiled here a list of podcasts for your perusal. I have split them into neuroscience and anthropology categories. And please, if you have some worthy additions to make, please comment below!

One general place to look is PodFeed, where you can do searches for your favorite topics. Here’s one I found from Disarmament Insight on What Do We Know About Levels of Human Violence?

You can also try sites like Open Culture’s Podcast Library, Podcasting News, Blinkx (primarily video) and Radio OpenSource.

You can also check out two great audio resources online, National Public Radio and the British Broadcasting Company. Here’s a piece from NPR, Lack of Sleep Linked to Later Health Problems. And one from BBC, What Factors Determine What We Eat? I found these through word searches such as anthropology, brain and culture from the main page.

Anthropology Podcasts

Society for Applied Anthropology Podcasts
Recent podcast: The Art and Science of Applied Anthropology

Anthropology.Net Podcasts
Recent podcast: Ancient DNA from the Neanderthal Genome

American Anthropological Association Podcast Series
Recent podcast: Recent developments at the Association

Neuroscience Podcasts

Dr. Ginger Campbell’s Brain Science Podcasts is a great place to start and to finish too!
Recent podcast: Interview with Rachel Herz, author of The Scent of Desire

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