Bob Dylan sang in his iconic The Times They Are-A-Changin’:
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.
The Waters Have Grown
We are on the verge of a sea-change in our thinking about decision making. Rather than the universal and utilitarian approach of rational choice and subjective rankings, we are coming to recognize that our every-day decisions, the ones that drench us to the bone, that sink or change us, come in the moment. Our choices are driven by often poorly articulated but deeply held values, linked to the meanings culture give us, and shaped by the unequal circumstances of our lives.
Neuroanthropology 