The New York Times has an opinion piece by Sandra Aamodt and Sam Wang, Tighten Your Belt, Strengthen Your Mind, on the implications of new research on ‘willpower.’ Daniel already noted this research in his post, Glucose, Self Control and Evolution, and linked to the original research paper, Self-Control Relies on Glucose as a Limited Energy Source: Willpower Is More Than a Metaphor.
The New York Times‘ piece discusses the possibility that spending discipline necessitated by economic hard times might lead to less ‘willpower’ when confronting weight control issues. The authors write:
The brain has a limited capacity for self-regulation, so exerting willpower in one area often leads to backsliding in others. The good news, however, is that practice increases willpower capacity, so that in the long run, buying less now may improve our ability to achieve future goals — like losing those 10 pounds we gained when we weren’t out shopping.
Specifically, the research team ‘found that people who successfully accomplish one task requiring self-control are less persistent on a second, seemingly unrelated task.’ In one study, subjects were either given radishes or freshly baked chocolate chip cookies before doing a puzzle (how did they get human ethics clearance for the cookies?!). The folks who ate the radishes lasted longer and were more persistent in experimental tasks than the cookie eaters, or those who were allowed to pass on the radish appetizer.
Neuroanthropology 