Made to Stick

Yesterday’s New York Times had this article, “Innovative Minds Don’t Think Alike,” which quickly became the #1 emailed article on the site.  While a little light, it raises several points that bear reflection. 

First, in discussing the “curse of knowledge,” the difficulty in remembering what the world looked like before you became an expert, I am struck by this as one apt metaphor for culture.  It is so hard to escape from our own ways of thinking, which is why living in another culture, literally becoming a non-expert once again through participant observation, is such a core part of becoming a good cultural anthropologist.  After that experience, or the similar experience of indoctrination into evolutionary theory, anthropologists in general struggle to create knowledge that is useful to people beyond anthropology, to both market it and make it relevant. 
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